How Basketball Birthed Pickleball's Most Innovative Shoe

Stria didn't set out to make a pickleball shoe. Pickleball players dragged it there. Here's the story of the G1 Pro, the Gabe Tardio signature deal, and a basketball brand betting that the smartest move in pickleball footwear is to listen first.

One day in 2024, a Stria customer placed an order for eight pairs of the same shoe.

This isn't an anomaly. But it is uncommon. So Eric Porter, founder of the Chicago-based footwear brand, did what most curious founders do. He picked up the phone.

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